Good e-mail etiquette is important because it is a way that you present yourself to the world. That's why in the "real" world, or in professional settings, it's important to present yourself in a professional way in order to be taken seriously. If you don't use good e-mail etiquette then you won't get a job and then you will be homeless and die. And who wants that?! If you do have AMAZING e-mails, though, everyone will want to hire you and you will have money and good connections as far as the eye can see.
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